Wednesday, 5 February 2014

make it coats

Continuing my public information bulletins for the week, I wanted to draw your attention to a new website that Coats Crafts have launched recently, make it coats

To quote the press release;

The portal includes over 250 crafting projects, 28 films and more than 4,000 product pages as well as inspirational mood boards, articles and questions and answers.  The responsive design means that the content fully adapts itself to be viewed equally well on a desk top computer, tablet or smartphone.  There is a focus on user generated content with crafters being able to add individual comments and ratings to featured patterns, products and projects.

Discover more about hundreds of free crafting projects, articles, inspirational moodboards of themed collections and meet designers.

Learn a new technique through the virtual tutorials, how to care and repair and have questions answered in the ‘frequently asked questions’ section eg ‘how do I make a hem invisible?’

Share through blogs and events related to the world of crafting.

Product Explorer provides a guide through a comprehensive catalogue of Coats Crafts products.

The portal brings to life the new Coats brand identity, designed to open the door to a world of inspiration and creativity and to bring together, under one roof, some of the most respected brands within the textile crafts industry (for instance Anchor, Coats Threads and Zippers, FreeSpirit Fabrics, Red Heart, Rowan Fabrics and Yarns, and Schachenmayr).  The call to action ‘make it’ encourages consumers to choose Coats as their trusted craft partner and places it at the heart of the textiles crafts making process.

 Users can also choose to navigate the site by crafting technique (sewing and quilting, knitting, crocheting or embroidery) or to immerse themselves in the creative worlds of the FreeSpirit and Coats brands.  The initial focus for will predominantly be on sewing and quilting, crochet and embroidery, and will provide links with our existing handknitting brands sites (Red Heart, Rowan and Schachenmayr).
The site has dedicated areas for both the UK and the US markets, where the content is tailored towards the most popular types of crafting in each market.  The UK site has additional content on crochet and embroidery while the US site has a greater focus on sewing and quilting.  Users can toggle between the content of two sites via a button on the navigation bar.

To find out more visit make it coats


Lee Ann L. said...

Sounds wonderful. The site isn't even ready yet as many pages are missing (keep getting oops. dropped a stitch message. I will check back in a month or so.

threadtime said...

I was on the site this morning when I Googled 'Free Spirit Fabrics'. Does Coats own Free Spirit? Looks like they're working through the bugs of a new website at this point.

Thanks for the update, Katy.

margaret said...

thanks for telling us about this, have signed up. Will you be at NEC in march? I am coming for 3 days.

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